Hyeri, 11 years with Dabang...Record for longest running proptech model

Real estate information platform 'Dabang' will continue its partnership with exclusive model actress Hyeri for the 11th consecutive year in 2025.

The 11-year partnership between Dabang and Hye-ri is the longest in the industry. Hyeri, who has been showing off her lively and friendly charm in dramas, variety shows and movies, first met Dabang in 2015 when she was selected as the model for the TVC campaign 'When looking for a room, go to Dabang!'

Since then, through various TVC campaigns, the company has been strengthening its positive brand image by showing off its appeal betting the launch and expansion of new services at the cafe.

Last year, on the 10th anniversary of its exclusive model contract, Dabang unveiled a new TVC campaign featuring Hyeri. The campaign received favorable reviews for delivering stability and trust to users through Hye-ri while also conveying Dabang’s unchanging values, and won the construction and real estate category at the largest digital marketing conference in Korea, the ‘Max Summit Awards 2024’.

This year, Dabang will continue the 'Dabang = Hyeri' formula by promoting Hye-ri's lively and friendly image. While strengthening brand reliability and stability through a longterm model, Dabang plans to reveal a new and more advanced side of itself through the introduction and launch of AI services.

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